Welcome to FT Commercial, your strategic partner to help you shape and deliver the future of your business. (2024)

SHAPE THE AGENDA

We work with the world’s leading companies to create compelling content that creates genuine engagement and cuts through the noise.

22.5m

Unique monthly consumers

5.6m

C-suites reached monthly

62%

Business decision-makers

OUR CAPABILITIES

We combine distinct commercial capabilities to power your brand

Insight

Combining our proprietary data with market-leading tools and methodologies to inform strategy and deliver successful campaigns.

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Welcome to FT Commercial, your strategic partner to help you shape and deliver the future of your business. (1)

01

Insight

Content

Our in-house content studio design high-impact, multimedia content asset that brings your story to life.

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Welcome to FT Commercial, your strategic partner to help you shape and deliver the future of your business. (2)

02

Content

Activation

Across our newspaper, websites, magazines, specialists publications and events we have an array of trusted channels to build brand awareness and reach your target audience.

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Welcome to FT Commercial, your strategic partner to help you shape and deliver the future of your business. (3)

03

Activation

Welcome to FT Commercial, your strategic partner to help you shape and deliver the future of your business. (4)

AUDIENCE

From corporate to consumer, the FT audience includes the most influential people in business and politics, some of the wealthiest people in the world.

Corporate

32%

are C-suite

60%

are business decision makers

75%

work for an international company

Source: FT Global Reader Survey 2022

Consumer

65%

own luxury/designer clothing and footwear

29%

own fine wine/champagne/liquor worth US $2,500+

21%

are millionaires*

Source: GBI 2021, *FT Global Reader Survey 2022 (excl. main residence)

SPECIFICATIONS

If you already know exactly what you need, jump straight to our specifications.

Rates

Whatever your needs, format or budget we have an advertising solution for you. Select your currency to download a rate card. Or click below to see all pricing options by product.

Currency:

VIEW ALL PRICING OPTIONS

Print & Digital Specifications

Find out all you need to know about supplying advertising assets for the FT print and digital products.

VIEW ALL PRODUCTS

Welcome to FT Commercial, your strategic partner to help you shape and deliver the future of your business. (5)

SPECIAL REPORTS CALENDAR

In-depth and engaging journalism across more than 100 reports a year. FT journalists provide authoritative analysis of the biggest issues in global business, finance and industry, presented in compelling print, video and digital formats.

SEE FULL CALENDAR

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Welcome to FT Commercial, your strategic partner to help you shape and deliver the future of your business. (2024)

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