SHAPE THE AGENDA
We work with the world’s leading companies to create compelling content that creates genuine engagement and cuts through the noise.
OUR CAPABILITIES
We combine distinct commercial capabilities to power your brand
Insight
Combining our proprietary data with market-leading tools and methodologies to inform strategy and deliver successful campaigns.
![Welcome to FT Commercial, your strategic partner to help you shape and deliver the future of your business. (1) Welcome to FT Commercial, your strategic partner to help you shape and deliver the future of your business. (1)](https://i0.wp.com/storage.googleapis.com/ft-commercial/images/clay-banks-no2blvVYoJw-unsplash.2e16d0ba.fill-1028x700.jpg)
01
Insight
Content
Our in-house content studio design high-impact, multimedia content asset that brings your story to life.
![Welcome to FT Commercial, your strategic partner to help you shape and deliver the future of your business. (2) Welcome to FT Commercial, your strategic partner to help you shape and deliver the future of your business. (2)](https://i0.wp.com/storage.googleapis.com/ft-commercial/images/vanilla-bear-films-JEwNQerg3Hs-un.2e16d0ba.fill-1028x700.jpg)
02
Content
Activation
Across our newspaper, websites, magazines, specialists publications and events we have an array of trusted channels to build brand awareness and reach your target audience.
![Welcome to FT Commercial, your strategic partner to help you shape and deliver the future of your business. (3) Welcome to FT Commercial, your strategic partner to help you shape and deliver the future of your business. (3)](https://i0.wp.com/storage.googleapis.com/ft-commercial/images/headway-F2KRf_QfCqw-unsplash_2.2e16d0ba.fill-1028x700.jpg)
03
Activation
AUDIENCE
From corporate to consumer, the FT audience includes the most influential people in business and politics, some of the wealthiest people in the world.
Corporate
32%
are C-suite
60%
are business decision makers
75%
work for an international company
Source: FT Global Reader Survey 2022
Consumer
65%
own luxury/designer clothing and footwear
29%
own fine wine/champagne/liquor worth US $2,500+
21%
are millionaires*
Source: GBI 2021, *FT Global Reader Survey 2022 (excl. main residence)
SPECIFICATIONS
If you already know exactly what you need, jump straight to our specifications.
Rates
Whatever your needs, format or budget we have an advertising solution for you. Select your currency to download a rate card. Or click below to see all pricing options by product.
Currency:
Print & Digital Specifications
Find out all you need to know about supplying advertising assets for the FT print and digital products.
![Welcome to FT Commercial, your strategic partner to help you shape and deliver the future of your business. (5) Welcome to FT Commercial, your strategic partner to help you shape and deliver the future of your business. (5)](https://i0.wp.com/storage.googleapis.com/ft-commercial/images/GettyImages-941238518.width-600_2CAfrnQ.jpg)
SPECIAL REPORTS CALENDAR
In-depth and engaging journalism across more than 100 reports a year. FT journalists provide authoritative analysis of the biggest issues in global business, finance and industry, presented in compelling print, video and digital formats.
Get in touch
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